This was later revealed to be a spiral staircase which artist Tom Sachs, who helped facilitate the project, refers to as the “Stairway to Heaven.”Īfter more than a week of inactivity, the stream resurfaced an hour before midnight EST on August 19th, 2016. The live stream, which alternated from live to offline over the course of 19 days, featured a focused Frank Ocean who appeared to be constructing something. The visual album fulfilled Frank’s record deal with label Def Jam Recordings, allowing him to release Blonde under his own label, Boys Don’t Cry, a day after Endless.Įndless originally began as a live stream on Frank’s official website, on August 1st, 2016. Endless was a short film released by Frank Ocean on August 19th, 2016, shortly followed by his long-awaited second studio album Blonde.
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